I just read Hugh Mcloid’s blog, called gaping void, a new age marketer, he is kind of redefining the way products are communicated via web. An interesting person to know, his life has all the ingredients to make it readable. Had a small time job in a mid size agency, where in he worked as a copywriter, it was here that he started drawing cartoon on the back of visiting cards (sounds interesting) and then he started blogging, in this website called www.gapingvoid.com. Some cool stuff to read about marketing trends, insights etc. but he is not the reason I’m writing this post, I’m writing it because I think I have reached the saturation of knowing about “interesting stuff”. It feels like interesting stuff is just copying other interesting stuff, to remain interesting. Therefore, one interesting guy speaks about other interesting guy, and thus becomes more interesting for somebody else to read about.   

So on the particular website mentioned above you will find stuff that was first written by Jyri Engestrom and Mark Earls, added on by some other and finally posted on this site. From here it will go to some other marketing website and so on. And in no way I see a real value addition happening, other than just click here, or may be click here or still better click here & here. This unnecessary fragmentation of the information, this overtly overflow, takes the fun out of inquisitiveness. It makes it feel like chores, drudgery.      

So what does that mean? have I become the oracle or something, know all, done all, will do all or whatever! No, absolutely not! Incidentally I’m more hungry, I’m more inquisitive and that’s why I’m more irritated, because all I’m getting is the same stuff recycled. A different point of view, a new way of looking at things, a third take, a new wave, a better route, a new layer, the next thing, this is the future, no I’m done with it. I’m absolutely bored of people defining things, moments, incidents, experiences and learning. It’s a teen phenomena, that’s a social object, it’s a 24/7 ya ya ya!  

Giving their neutral opinion, “their point of view”. As if a neutral opinion is completely protected against any kind of disagreement or argument. Indeed I’d say, you don’t even feel like arguing with their point of view, it’s too feather touch to be even considered upon. 

Now I’m not saying that the stuff that’s happening is wrong and not called for, indeed its brilliant that so many people have an opportunity to air their views. But what’s killing it is the numbers, replication and recycling. Also with this kind of numbers you never now where to go. It’s like planning to go to Delhi, via Mumbai, Kolkota, Chennai, Bhopal, Rajasthan etc. It’s just complicating the whole thing. Communicating has become so simple that it feels complicated.  

So what’s the juice? Will information over flow become more streamlined in future, will somebody design new search software that would just give us one best option and not zillion pages, will the next level of communication technology help us avoid the not needed cob webs and clutters. I don’t want to answer that question; the last thing I want to give is a neutral opinion!