Get me back those days….
Get me back those days….
When I had no clue
Why skies were blue?
Money was scarce
But there was hope & despair
The mist made it beautiful
And wind sang songs
When dreams were real
And laughter was loud
When burping was cool
So was hating school
Get me back those days….
When smoking was an adventure
And just one peg made you smile
A joint was an elbow
And lazing around was high
Getting up late was ok
Asking out was tough
Heroes lived in comic pages
It was summer all the time
No reason or rhyme
Those days I remember so clear
It brings a smile to my face
Get me back those days….
Filed under: Good Read, life, Myself | 2 Comments
Tags: bhopal, childhood, life, memories
Who’s an asshole….they the one who try to pull you down to their fucking level so as to justify, feel good about their existence. They are there everywhere, friends, colleagues, uncles, aunties, blood cousins, rickshaw drivers, teachers, wada pav sellers, newspaper reporters, self help books etc.
Now, take it easy dude, pipe it down or avoid yaar….but why the fuck should I. Damm if I’m pissed off then I’m pissed off, and you Mr. Asshole, didn’t you do a pathetic job in pissing me off. Why? Because you thought you are going to gain some cheap brownie points but this is what you get….my pissss.
Ok calm down, enough of rabble rousing, let’s decipher it, lets find out why they behave like they do (occasionally and intentionally), my answer is because they don’t have a choice, choice what choice? A choice to do something better and fruitful, therefore other than grumbling and telling you about their once-in-a-lifetime-foreign-trip-on-dad’s-money they have nothing else to do other than act like an asshole.
Pulling you, fingering you, by sharing their good for nothing Gyan they hope to constructively disrupt your life, and no you can’t ignore them, because they usually hide their asshole genes for the right time. So while everything is normal, smooth and monotonous, the stupid gene resides peacefully, it’s only when you disrupt this normal course of action that’s when it lurches ahead, with stinging teeth and venomous tongue, plunging deep into to your neck, making deep incisions and sucking out all the zeal and enthusiasm. Fucking vampires!
One of my friends once suggested a treatment; he called it COMM-BREAK, which means communication breakdown. Stop all forms of communication with them. If a person by his act, words or deeds proves that he is an asshole them simply delete his number, ignore him, stop answering his calls etc. Pretty effective remedy I say, but then those were college days, now you work with them, go party with them, wish them happy birthdays etc, what should I do now!
Do what you should be doing, because if you don’t, then you’ll become an asshole.
Filed under: Opinion | Leave a Comment
Tags: Assholes
Just let your guards down
One of my dearest friends got married last year, he came from a staunch Hindu family and his bride was a Bengali. There was the initial resistance and reservations but in no time things became beautiful. Simply because both the sides decided to lower their guards; they decided to do away with the age old, respected and done to death traditions and consciously decided to enjoy what ever came their way.
Just like an infant for whom everything is new and exciting, the same was the experience for the two families. Therefore suddenly the eccentric looking Bengali ritual, a non-vegetarian reception, the groom’s cap etc seemed like an enjoyable experience. They loved it and so did the brides side.
What I’m coming at is that, it pays handsomely to lower your guards. It’s dicey, because it means accommodating and appreciating the other point of view. Which in this fucking opinionated world is quite tough, but once we get away with it, life does look more interesting.
It’s a kind of surrender but a conscious one, in which you don’t pen pre-conditions (indeed that’s one of the reasons why all those militant surrendering doesn’t work out).
In this whole letting-your-guards-down thing, there’s another aspect that I have come to understand. That’s of irony. Another friend of mine is planning to get married very soon, the guy is Christian and the Girl is Hindu and because of family pressure from the girls side the marriage cannot be solemnized officially. Therefore the couple has decided to go for an Arya samaj marriage, which is easy and convenient. But there’s a small hitch, arya samaaj only does Hindu marriages, which means the groom has to convert to Hinduism.
And just to mention, the groom’s dad is a staunch Christian, I talking about people who believe in conversion and all. Therefore suddenly Mr. Dad is in a fix, on one side he’s okay with son’s decision and on other his own son is now become a convert.
But then even here; Mr. Dad has decided to take it easy, though he may be not convinced about the whole idea, but still decided to give it a shot, possibly he hasn’t lowered his guard enough, but that little bit is good enough to make life simple and enjoyable. Indeed it will turn out good practice session for the times to come.
Filed under: life, Opinion | Leave a Comment
Tags: Irony, life
The Copying Gene
I’m writing this because I’m angry! Therefore before the anger evaporates or gets lost in my so-fucking-busy-schedule…….
Friday night I had this discussion with my friend, about how we are living in a complete state of stagnation. What we are doing is just recycling or copying? No wait I need to establish a context to it.
I told him that I was kind of not happy with the overall state of advertisement in India and a sizeable janta is just concerned about making TVC or winning scam awards.
Ok, I’ll again go back a bit; a few weeks back I met up with an old college mate of mine, who’s also a copywriter. He asked me, “What the hell are you doing in this shit hole? He continued “you know what; I did six television commercials this year.” He knew I had none, I knew I had none.
Now that’s something to ponder about or in my case to be angry about and therefore I became angry. Why? But wait a minute, it really didn’t matter whether he had six TVC releases, then his saying so is plain gas for me, then why the fuck was I angry.
I was angry because this guy, who’s supposed to build brands and create communication, is only concerned about making television ads. What a fucking rut.
Back to the discussion with my friend, I told him that I was planning to try at some other place, may be a foreign location and stuff, hoping that things would be better there. Where advertising would be bigger than television commercial, five star parties and gassy jargons.
This kind of pissed him off, why do you want to go and stuff, you can do it here, the change is happening, it’s slow but it’s happening…..
I thought about it and I said, “I know its happening, but what’s happening is nothing new, indeed it has been happening now for ages. We are just copying and that’s what we are good at. We couldn’t even crack our own constitution for god sake! I remember what Narayan Murthy once said, “For all the computer technology, development and stuff that we, Indians gas about, we still haven’t cracked an operating system”, even in computers sector all we have done is copy. Some tech company cracked a business model in America, we replicated it here, bought in cheap labor and bingo; the cash register started ringing. Great work buddy. But where’s the operating system? I don’t know but I have come to this conclusion that we are somehow conditioned to be like this, I mean who wants to take the pain of writing the constitution, just copy it yaar, why worry about brand building you should worry about the award, even the new found mantra of risk taking ability, is something that the other half of the world has done for ages, its only when it was done to death that we finally decided to board the bus. We are too complacent, too scared, too stuck to start something new”
“Start something new” that’s the new shoppers stop campaign and sadly there’s nothing new in the campaign.
Filed under: Gyan, life, Opinion | 3 Comments
Tags: Advertising, anger
This is one post that I wanted to write for long and was just postponing it for no reason. The inspiration for the same comes from a very minuscule irritating experience that I had while visiting a popular food joint, called ‘the barbeque nation’, it’s a typical high priced, niche kabab restaurant that serves the high fliers of Mumbai.
While visiting this place for the first, with a few friends on mine I had this urge to wash my hands clean and so decided use the wash room. Everything was perfect, the water, granite, the basin, but the fucking toilet soap dispenser. It looked like a miniature of an alien space vehicle or like an old Kelvinator stabilizer, whatever it was it no push button, no hole. Only thing that I could see was a green gel floating inside it. It was testing my patience, where to push, where to jab, tap to the gel out. I checked it for some time, bent down to see whether it automated, just like some taps, nothing worked and I was getting irritated with wet hand and no soap, therefore again I started tapping it, and this time a bit hard. It broke open and the gel was there on the side of the basin. I took some in my hand and washed it clean. Out!
The point that I’m trying to make is this, innovation that does no value addition to the original subject is nothing but cheap gimmick. Innovation that’s serves no purpose is actually not a step forward but a walk back. It’s irritating, complicated and completely unreasonable.
An innovation or an updation should be such that it solves a problem in a new way or at-least opens a new window of doing things in an interesting way. Cut to your home/office PC, a new windows operating system, richer with more heavy graphics, with at least a dozen performance options and what’s more dead slow. Hey but you know what it’s new. It’s so fucking plastic; just because good old Apple had more graphics shouldn’t be the reason why Window should make its icons jump.
I mean there is no reason why Microsoft should have fucked Windows so badly. Any window user who had been logged in for a decent time will say it without blinking that window 98 was the best of all. After which it was a downhill ride for windows.
Innovation no doubt is the cornerstone of growth, but what’s more important is that we make innovation in the right direction and not just for the Devils purpose. Because any innovation has a price attached to it and many times there is an absolute dichotomy between the real value and the market value.
Filed under: Gyan | 1 Comment
Tags: Insight Culture Behavious
I know,
That I don’t know,
I know thing that most people do and I don’t know things that most people don’t.
But I’m absolutely sure about one thing, that I’ll know more tomorrow.
I call it the anticipation of the next. Excitement of something that is still undiscovered. An earth shattering insight, a word that could explain nothing, a better way to commute in Mumbai traffic, a solution for fast disintegrating social fabric of my country, a question without an mark and an answer without a stop.
So I sit back and observe, normal people getting engaged in polite conversations in birthday parties; imagine’ what would happen if one dollar would be equal to one rupee; wonder, what’s mom cooking for dinner; think, about the pending brief and dream, about playing the Spanish guitar.
It’s sure a busy schedule and I have just begun.
Filed under: life, Myself, Opinion, philosophy | Leave a Comment
Nicely Put!
People, who think they are crazy enough to change the world, are the ones who do!
Filed under: Uncategorized | 2 Comments
I just read Hugh Mcloid’s blog, called gaping void, a new age marketer, he is kind of redefining the way products are communicated via web. An interesting person to know, his life has all the ingredients to make it readable. Had a small time job in a mid size agency, where in he worked as a copywriter, it was here that he started drawing cartoon on the back of visiting cards (sounds interesting) and then he started blogging, in this website called www.gapingvoid.com. Some cool stuff to read about marketing trends, insights etc. but he is not the reason I’m writing this post, I’m writing it because I think I have reached the saturation of knowing about “interesting stuff”. It feels like interesting stuff is just copying other interesting stuff, to remain interesting. Therefore, one interesting guy speaks about other interesting guy, and thus becomes more interesting for somebody else to read about.
So on the particular website mentioned above you will find stuff that was first written by Jyri Engestrom and Mark Earls, added on by some other and finally posted on this site. From here it will go to some other marketing website and so on. And in no way I see a real value addition happening, other than just click here, or may be click here or still better click here & here. This unnecessary fragmentation of the information, this overtly overflow, takes the fun out of inquisitiveness. It makes it feel like chores, drudgery.
So what does that mean? have I become the oracle or something, know all, done all, will do all or whatever! No, absolutely not! Incidentally I’m more hungry, I’m more inquisitive and that’s why I’m more irritated, because all I’m getting is the same stuff recycled. A different point of view, a new way of looking at things, a third take, a new wave, a better route, a new layer, the next thing, this is the future, no I’m done with it. I’m absolutely bored of people defining things, moments, incidents, experiences and learning. It’s a teen phenomena, that’s a social object, it’s a 24/7 ya ya ya!
Giving their neutral opinion, “their point of view”. As if a neutral opinion is completely protected against any kind of disagreement or argument. Indeed I’d say, you don’t even feel like arguing with their point of view, it’s too feather touch to be even considered upon.
Now I’m not saying that the stuff that’s happening is wrong and not called for, indeed its brilliant that so many people have an opportunity to air their views. But what’s killing it is the numbers, replication and recycling. Also with this kind of numbers you never now where to go. It’s like planning to go to Delhi, via Mumbai, Kolkota, Chennai, Bhopal, Rajasthan etc. It’s just complicating the whole thing. Communicating has become so simple that it feels complicated.
So what’s the juice? Will information over flow become more streamlined in future, will somebody design new search software that would just give us one best option and not zillion pages, will the next level of communication technology help us avoid the not needed cob webs and clutters. I don’t want to answer that question; the last thing I want to give is a neutral opinion!
Filed under: Uncategorized | 2 Comments
Why paniclife:
Chaos does this amazing thing that order can’t: it engages you. It gets right in your face and with freakish breath issues a challenge. It asks stuff of you, order never will. And it shows you stuff, all the weird shit, that order tries to hide. - Dan Widen
Filed under: Uncategorized | Leave a Comment
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